1Information Load

In recent years, the term "information overload" has evolved into phrases such as "information glut" and "data smog" (Shenk, 1997). What was once a term grounded in cognitive psychology has evolved into a rich metaphor used outside the world of academia. In many ways, the advent of information technology has increased the focus on information overload: information technology may be a primary reason for information overload due to its ability to produce more information more quickly and to disseminate this information to a wider audience than ever before (Evaristo, Adams, & Curley, 1995; Hiltz & Turoff, 1985). "Information overload" (also known as infobesity or infoxication) is a term popularized by Alvin Toffler in his bestselling 1970 book Future Shock. It refers to the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information.^[1] The term itself is mentioned in a 1964 book by Bertram Gross, The Managing of Organizations.^[2] “Information overload occurs when the amount of input to a system exceeds its processing capacity. Decision makers have fairly limited cognitive processing capacity. Consequently, when information overload occurs, it is likely that a reduction in decision quality will occur.”^[3

^{http://en.wikipedia.org/wiki/Information_overload
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